The Life of a Pallet Post

December 13, 2021
Alessandro Russo

After a Pallet post goes live, it takes on a life of its own.

Pallet runners care about their audiences. When they agree to feature your job, it’s because they trust its fundamental value. They want to do all they can to connect you — a company they believe in — with their audience, an engaged group of fellow believers.

Pallet works alongside creators and communities to generate promotional plans, giving your job post legs. Rather than an inert profile in an obscure corner of the web, your job post turns into a conversation-starter, a content gem, a fixture in the feeds of scores of job seekers.

Old-fashioned job boards can neither say the same nor compete. Monster, ZipRecruiter, LinkedIn, and Indeed rely on laborious search platforms, putting the onus on candidates to find jobs while burying them in irrelevant opportunities. This process takes the wind out of job seekers — up to 75% of whom turn from “active” to “passive” — and leaves your job post to flounder in anonymity.

Through personalized cross-promotion, Pallet posts invert the job search process by finding the right candidates — not relying on the right candidates to find them. Here, we map the life of a Pallet post, from first publication to multichannel distribution.

Step 1: Create Your Post

When your post goes live, it shows up twice:

  1. In a mini-post, showcasing the primary elements of the job
  2. In the full post, where you can expound on its features

Each version is intrinsically accompanied by your creator’s stamp of approval. Unlike mega job boards, where the posts all fall under the same undifferentiated heading, Pallet posts are curator-approved, organized, and recommended.

At first, Pallet posts resemble any other job post:

  • You provide background on your company’s mission, values, and key offerings, then move into the specifics of the role
  • You give a succinct description of the optimal candidate
  • You fill the post with invigorating language to excite the right people

But in addition to these conventional elements, Pallet gives companies a chance to augment their posts with qualitative information. A creator who publishes a newsletter focused on climate change, for example, might ask companies, “What specific steps are you taking to fight climate change?”

Because these posts appear in front of such targeted groups, qualitative information like this is essential. It gives you a chance to emphasize your values, creating extra buy-in that candidates wouldn’t get from traditional job boards.

Step 2: Primary Promotion

Throughout the pre-publication stage, Pallet strategists collaborate with the creator/community to come up with a strong promotional approach. The moment your job is posted, creators have a plan in place to distribute your job post across their personal channels. These might include:

  • Substack
  • Twitter
  • Discord
  • Slack

…or wherever else people congregate on the internet. We’ve had creators promote jobs on Facebook, Instagram, YouTube, and even live Twitch streams. Each creator uses unique methods to engage their audiences. Pallet posts fit into any and all of them.

Let’s look at a Marketing Lead Role at Substack, posted on Lenny Rachitsky’s job board. In addition to the posts on Lenny’s Pallet, Lenny highlighted the role in his newsletter’s list of featured opportunities. He then tweeted about it to his more than 83,000 followers. In a matter of days, the post showed up in front of a spectrum of users interested in, knowledgeable about, and qualified to apply for the role.

All creators and communities have slightly different methods of engaging their audiences, so each Pallet post sees a unique first wave of promotion. Pallet posts receive bespoke, personalized promotion, eluding the one-size-fits-all, monochrome approach of traditional job boards.

Step 3: Secondary Promotion

After the creator/community has promoted the job through their personal channels, the post belongs to their audience. Audience members have a chance to discuss the job and forward it to their own networks — to extend the life of the post through secondary, word-of-mouth actions.

The best example of this may be Sahil Bloom’s tweet about a Venture Capital Analyst role at 776. Alexis Ohanian retweeted the original post, including a preamble that spoke to Pallet’s underlying value. Alexis’s tweet generated its own traction, multiplying the job post’s audience.

It’s not just that this post, or any Pallet post, showed up in front of a lot of eyeballs. It’s that this post, and all Pallet posts, are accompanied by the underlying message that the job search can and should be different. People should have easier access to more jobs that are more relevant to their interests and skills. They shouldn’t have to sift through thousands of half-relevant posts; they should connect directly with companies like you via thought-out, curated posts.

Pallet works because specialization is baked into our model. We connect exciting companies with individuals excited about their particular niche. Pallet posts begin where traditional posts do, but progress into spaces all their own.